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Now that geotags are so common, it can be upsetting to see that some pictures don't have them when they should. Here I'll talk about why this may be, and how to find and fix the issue.
When a photo is taken, different kinds of metadata are automatically added by the camera. Most of these kinds of metadata are well understood. The location of the photo is stored in the GPS metadata. Camera information is in the EXIF metadata. However, no one seems to know what is in the "Maker Apple" metadata inside iPhone and iPad photos.
If you upload a picture of your cat, can others pinpoint your location?
A research project downloaded a bunch of pictures of cats, and put the photos on a map by using the GPS metadata.
John McAfee was in for a surprise when he chose to boast his freedom from chasing authorities via a popular blog reporter. Not only was the photo of terrible quality and with an object blocking part of the scene, but also the unassuming reporter posted a photo which included the exact GPS location of McAfee, and within a short time he was in custody. To view the GPS metadata, save the photo to your iPhone or iPad, and open the photo from within the Photo Investigator app.